The best protection for artists in the AI world is intentional circulation
You don’t have to hide your work.
You just have to design how it’s seen, accessed, and encountered so that:
- it’s easy for humans to appreciate
- it’s harder for automated systems to trivially ingest
- access is tied to real human intent, not anonymous bot traffic
In practical terms:
Artists should treat public distribution like a conversation, not a broadcast.
AI training and scraping workflows are extremely efficient and increasingly business as usual for large models and analytics firms. But those systems are not incentivized by care, context, or human relationships — they are incentivized by unrestricted, easy-to-process data.
Your work doesn’t have to be hidden to stay meaningful.
It just has to be circulated with intention.
AI and machine learning generally thrive on: scale, clarity, repetition, and frictionless access. Our goal is to push more friction by introducing the "human" in our approach to connecting with collectors.